Canva also launched its own video product recently, focusing more on turning existing designs and slide decks into animated, lively videos. The $40 billion Australian startup shot up like a rocket after unlocking the ability to design - anything - for the rest of the organization outside of the design department. The “anyone can make video” concept gives me very strong Canva vibes. Synthesia’s AI video generation platform hooks $12.5 million Series A led by FirstMark The firm has 35 partners with their own avatars, creating videos for both internal comms and client communication. Riparbelli cited Ernst & Young as an example customer. Since raising a $12.5 million Series A in April, Synthesia has added features that make it even easier for users to create their own animated talkers, and the platform now has 1,000 custom avatars in use. “I think that’s the key thing that is making us grow so fast from an AI perspective.” “Anyone who, before Synthesia, could produce a slide deck or write a Word document can now actually create video content,” said Riparbelli. Rather than seeing tons of usage from video production departments, other folks inside the organization are the power users of the tool. Interestingly, founder Victor Riparbelli said that user behavior didn’t necessarily match up to his earlier expectations. These customers predominantly use the tool for training videos, it said, but also use Synthesia for monthly updates to the broader team or delivering information that would normally come via email. The startup, aware of the fact that almost any powerful tool on the internet can be used for evil, is focusing exclusively on enterprise clients, rather than allowing anyone and everyone to hop on the platform. Users also can upload a recording of their voice, which can be transformed to say just about anything under the sun. Customers can leverage existing avatars, created from the performance of actors, or create their own in minutes by uploading some video. Synthesia allows anyone to turn text or a slide deck presentation into a video, complete with a talking avatar. Today, it announced the close of a $50 million Series B funding round led by Kleiner Perkins, with participation from GV and existing investors Firstmark Capital, LDV Capital, Seedcamp and MMC Ventures. Synthesia's software algorithm mimics speech and facial movements based on video recordings of an individual’s speech and phoneme pronunciation.Synthesia, a startup using AI to create synthetic videos, is walking a fine, but thus far prosperous, line between being creepy and being pretty freakin’ cool. From this a text-to-speech video is created to look and sound like the individual. Users create content via the platform's pre-generated AI presenters or by creating digital representations of themselves, called artificial reality identities (ARI), using the platform's AI generation tool. These avatars can be used to narrate videos generated from text. As of August 2021, Synthesia's voice database included multiple gender options in over sixty languages. The platform also does not allow its software to be used to recreate celebrities or political figures for satirical purposes. Synthesia is most often used by corporations for communication, orientation, and training videos.Įxplicit consent must be provided in addition to a strict pre-screening regimen for use of an individual’s likeness to avoid “ deepfaking”. It has been used in advertising campaigns, reporting, product demonstrations, and to create chatbots. Synthesia's software utilizes deep learning architecture and was developed by Lourdes Agapito and Matthias Niessner. The company was co-founded in 2017 by Agapito, Niessner, Victor Riparbelli, and Steffen Tjerrild. In 2018, the company first demonstrated the software’s capabilities on the BBC programme Click when it presented a digitization of Matthew Amroliwala speaking Spanish, Mandarin, and Hindi. In 2021, Synthesia partnered with Lay's to create the Messi Messages campaign featuring Argentine footballer Lionel Messi. Users created personalized messages with Synthesia's software and sent custom artificial reality video messages from Messi based on their text input. The campaign received a Cannes Lion Award.
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